The success of Google's "RE less than C" initiative hinges on coal (C). This talk will review major developments in the coal industry worldwide and explain why coal will be very difficult to unseat in the emerging markets where growth in consumption is most rapid. In the industrialized world the situation is different, and the recent explosion in the cost of building and operating new coal-fired power plants means that in some settings renewable energy (RE) already cheaper than coal. Yet the coal industry has never been so competitive as it is today, and it is possible that coal could remain a dominant energy source even in a carbon-constrained world. So far, however, actual investment in the new technologies needed to make coal competitive has been about two orders of magnitude less than needed.
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Microsoft New Zealand has confirmed Amit Mital, General Manager Live Mesh and Developer Platform, as its keynote speaker for the Microsoft Tech Ed New Zealand 2008.From the page:[quote]Software-plus-Services is Microsoft's st... (more in the full post)
Read MoreI was invited by Intel to attend the Intel Developer Forum in San Francisco, 19th - 21st August 2008. I also received a list of sessions and people available for meetings and round tables - I am looking forward to meeting Anand Chandrasekher (below), Intel Ultra Mobility Group Senior Vice President, in a round table.
Other topics of interest are of course the technology showcase, anything about mobile computing, and the keynotes - Steve Wozniak will be the guest speaker on the 21st August.
Read MoreYoutube Mobile Advertising,
So youtube has begun testing out ads for its mobile portal,
m.youtube.com.
this move doesn't surprise me, and unfortunately, I'm not neccessarily unsupportive of the move.
basically I think that ways need to be produced that allow for the monetization of mobile content in the media space, so that we are able to freely access video and music content.
I prefer ads to have to pay twice thats for sure.
especially when using the mobile sphere, as the data charges themselves are already pushing through the roof.
whilst I don't neccessarily like ads (who does) and I hate datamining, I must admit that a certain amount of datamining is _crucial_ to serving up relevant advertising successfully.
however, What I would like to see is a more engaging user model.
eg, if i click on an ad on my phone I have a present email account set up with google (for instance) that means the details of the ad gets sent there
for me to review later (although it would drop the click through rate it would increase the engagement per click)
As part of the test they are only advertising on select pages on youtube, in the US and Japan, (so us kiwi's are safe for the moment)
According to YouTube they have millions of people visiting youtube on their phones everyday...
One assumes that a majority of those millions are iPhone users.
It will be interesting to see how this plays out.
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